Branding dan Digital Marketing Meningkatkan Penjualan pada Pelaku Usaha Dodol Nanas Desa Tambakmekar Jalancagak Kabupaten Subang

Abstract

Today's very rapid technological advances must always be followed by every business actor, including pineapple lunkhead business actors in Jalancagak District, Subang Regency. The growing use of the internet and easier accessibility with a wider reach open up opportunities for pineapple dodol business actors to do digital marketing. The first step that can be taken in digital marketing efforts is branding. The problem faced by pineapple dodol business actors in digital marketing is that there are still many giving the same brand name and the same and less varied form of packaging. The purpose of community service for pineapple dodol business actors is to provide an understanding and understanding of the importance of branding and digital marketing in an effort to increase sales. The implementation methods are in the form of counseling, discussion, comparative studies, and mentoring. The result of community service is the benefits felt by dodol business actors about the importance of branding and digital marketing.