Combining Virtual Idols and Mainstream Media in the Context of Integrated Media —Taking the Case of Luo TianYi for Example

Abstract

The fusion of two-dimensional and three-dimensional has been a hot topic in recent years. As the first phenomenal virtual singer in China, Luo Tianyi is also gradually becoming the new favourite of major mainstream media. Using Luo Tianyi as an example, this paper examines the degree to which virtual idols and mainstream media intersect. In the context of media convergence, this article uses a collection of relevant commentaries spanning nearly 5 years for analysis to discuss the audience's attitudes towards Luo Tianyi's arrival on the mainstream stage. After data integration and correlation analysis, this paper draws a conclusion that virtual idols have become a new favorite of mainstream media and a new form of Chinese cultural output. The audience is becoming more receptive to this cross-cultural combination.