Representaciones socioeconómicas de la naturaleza en el Pacífico Sur costarricense (1938-1962)

Abstract

The history of the United Fruit Company in the Latin America region has been a subject in debates and discussions. Thus, it has added a significant weight to political, social, environmental, cultural and economic lifestyles in countries where it has been established. Such company, besides looking for financial sustainability and increase of capital, it obtained the task to build and consolidate a market through advertising as well as developing a friendly and peaceful environment through public relations. This article intends to study through the use of propaganda the department of public relations, the Unifruitco business magazine, reports to shareholders and business sources that were main socio economic representations generated by the transnational company to the region of the Costa Rican South Pacific.