‘Your Analysis Is as Useless as Your Ovaries’: Women Football Fans’ Experiences on Social Media

Abstract

This article provides an original contribution to the field of sports fandom by investigating the experiences of women football supporters on X (formerly Twitter). Drawing on data from an online survey of 1624 women supporters of UK-based men’s football teams, the study examines their digital interactions, gendered challenges, and subsequent coping strategies. Significantly, this study is the first to apply and extend Pope et al.’s (2022) Model of Men’s Performances of Masculinities, offering a new theoretical perspective and refinement of the original model. Through a thematic analysis, the results reveal the gendered dynamics that shape this specific sporting environment, highlighting the crucial role of social media in facilitating football-related discussions and promoting fan communities. At the same time, the study exposes the gender-based stereotypes, abuse, and discrimination that women face when expressing their identities and opinions within male-dominated football spaces. These insights not only advance understanding of gendered interactions in sports fandom but also call for enhanced measures to ensure safer online environments for women football fans.