The Sustainable Fashion Revolution considering Circular Economy and targeting Generation Z by reusing garments with Acrylan and Terlenka

Abstract

The fashion industry is undergoing a paradigm shift towards sustainability, embracing Circular Economy principles. This revolution displaces the traditional linear model, focusing on reusing garments made from materials like Acrylan and Terlenka. The study examines their environmental impact and durability, while exploring innovative recycling technologies to extend their lifespan. Generation Z plays a crucial role in driving this change. Their environmental consciousness and commitment to ethical consumerism shape industry norms through social media and sustainable fashion choices. The paper also analyzes successful case studies of fashion companies integrating Circular Economy practices, highlighting benefits for both businesses and consumers. This Sustainable Fashion Revolution, with its focus on circularity, material innovation, and Gen Z's influence, envisions a future where fashion becomes a symbol of environmental responsibility, paving the way for a more ethical and conscientious industry.