Is mianzi the only face of chinese consumers of wine? A typology of chinese consumers of imported wine

Masson, J., Sánchez, C. R. S., & Celhay, F. (2017). Is mianzi the only face of chinese consumers of wine? A typology of chinese consumers of imported wine. International Journal of Market Research, 59(5), 625–654. https://doi.org/10.2501/IJMR-2017-044