Penentuan Upah Jasa Endorsement di Media Sosial Tiktok @Aqilahjd dalam Perspektif Fiqh Ijarah

Abstract

An endorsement is a form of sales promotion to introduce a product or brand carried out by business actors with endorsement service actors, namely endorsers, where this endorser can be called a celebrity endorser with many followers or followers on social media, namely Tiktok. This research is motivated because the author sees facts in the field with a review of existing sharia economic law aims to determine the application of Ijarah Al-a'amal carried out by celebrity Aqillahjd on social media Tiktok. The method used is a case study descriptive method, in this case, the author will explain how the practice of Ijarah Al a'mal Endorsement Services on Tiktok social media by celebrity tiktok @Aqillahjd. The results of this study can conclude that the marketing system through endorsement that has been carried out by celebrity aqillahjd on social media tiktok with business actors (online shop) is not included in the Ijarah Al-amal contract, because there are several pillars and conditions that are not appropriate. So the contract made by celebrity Aqillahjd is more inclined to the Jualah contract.