Bridging Tradition and Technology: Leveraging ERP Systems for Streamlined Supply Chains and Modernized Keropok Lekor Production Management

Abstract

Online marketplace and social media offers substantial opportunities for business growth for many and it has contributed greatly to the increase demand of keropok lekor (fish cracker) from Terengganu throughout Malaysia as the market reach is increasing. Positive effects of these online platforms as significant digital marketing tools encourage keropok lekor producers in Terengganu to invent and diversify their products with the goal to market and increase the sale of keropok lekor in a larger scale. Some of the innovations are selling keropok lekor in pre-packaged form and introduce different versions of keropok lekor by adding more flavors, textures and shapes to meet broader range of customer preferences. This positive development promotes the commercialization of keropok lekor which then requires the producers like ROMA Food Industry Sdn. Bhd. (RFI) to handle higher market demand without significant disruptions. An automated approach is crucial for them to streamline the keropok lekor business operations to enable them handle not only the increased product market demand, but at the same time the volumes of work or expansion without compromising quality or efficiency. ROMAns is an Enterprise Resource Planning (ERP) system built to optimize keropok lekor business processes by facilitating the flow of information across different functions, improve efficiency, and gain a competitive edge by leveraging integrated data and streamlined operations across keropok lekor business operations.