Abstract
SPA is internationally recognized as a successful business model, the model successfully helped GAP, UNIQLO, ZARA, H&M and other clothing own brands, as these enterprises entered Chinese market, and developed a good market, SPA mode has also been a concern. There are also many companies exploring the application of SPA mode, such as HEILAN HOME, N&Q have made a good score, but it has not formed a complete system. This paper puts forward strategic proposals of SPA mode by analyzing the various enterprises
Cite
CITATION STYLE
Du, H., Huang, Y., & Liu, Y. (2015). The Analysis of the SPA Apparel Company Strategy. In Proceedings of the 2nd International Conference on Civil, Materials and Environmental Sciences (Vol. 11). Atlantis Press. https://doi.org/10.2991/cmes-15.2015.194
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