Socio-Cultural and Settlement Factors That Influence Pro Environmental Behavior on Rural-Urban Citizen

Abstract

Environmental behavior in the community has a vital role in structuring the city environment-identification of factors that influence the development of pro-environmental behavior. Various models of the formation of environmental behavior theories show various internal and external factors that determine the development of pro-environmental behavior in a person. Previous studies had explained how socio-cultural, and place attachment are the external factors that contribute to shaping pro-environmental behavior. However, further studies are necessary to determine the most appropriate solution can be applied in emerging cities like Jakarta, based on the grading systems of socio-cultural, and place attachment determinants. This study evaluated the proposed solutions based on those determinants, and calculates the rank based on the implementation criteria, namely: Effectiveness, cost, duration, and sustainability using AHP as a tool in the decision-making process in solving the problems with high complexity. It is determined that the prioritized alternative to be implemented in the urban/rural area in Jakarta is Place Attachment, as it is the most sustainable and effective alternative in developing the pro-environmental behavior within the community.