Success Secrets of the Social Media Marketing Superstars

Abstract

Includes index. Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media - the priceless secrets, strategies, tactics and insights of more than 20 of today's social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with. The times are a changing -- Strategies and principles. Building your relationship strategy / by Keith Ferrazzi and Tahl Raz ; The psychology of social media marketing / by Brian Clark ; Mastering online marketing : six key principles / by Mitch Meyerson ; Creating content people care about : the cornerstone of social media / by Ann Handley ; How to create a mega-following with social media marketing / by Gary Vaynerchuk ; Personality : how to stand out in a virtual crowd / by Andy Wibbels ; Build strong online communities using social media / by Chris Brogan ; Social media marketing success qualities / by Joel Comm ; How to communicate with impact using social media / by Craig Valentine ; How to profit from your social media efforts / by Starr Hall ; PR strategies for social media / by Dan Janal ; Making your content go viral with social media / by Michael Stelzner -- Applications and websites. Business blogs : make your blog the centerpiece of your social media enterprise / by Denise Wakeman ; Facebook : the essential rules of building a large and loyal following / by Mari Smith ; Twitter : your power PR tool for attracting a tribe of raving fans / by Deborah Cole Micek ; LinkedIn : transforming networks into dynamic business connections / by Barbara Rozgonyi ; YouTube : leveraging the power of Google to get your video content to millions / by Julie Perry ; Podcasting : leveraging the power of Apple to get your content to millions / by Paul Colligan ; Using social bookmarking to improve your traffic, links, and visibility / by Chris Garrett ; Mobile marketing : integrate this powerful tool with your social media marketing / by Kim Dushinski ; Online video : a mini guide to your own web show / by Shama Kabani ; Social media in one hour a day / by Dave Evans.