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Digital Marketing and Innovation Effects on Marketing Performance

  • Muis I
  • Adhi T
  • Kamalia R
Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) (2022) 658
DOI: 10.2991/assehr.k.220407.034
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Abstract

… Based on the above definitions, Competitive Advantage can be defined as outstanding capabilities of human resources in a company to utilize its unique resources in order to fulfil the …

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Muis, I., Adhi, T. M., & Kamalia, R. F. (2022). Digital Marketing and Innovation Effects on Marketing Performance. In Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) (Vol. 658). Atlantis Press. https://doi.org/10.2991/assehr.k.220407.034

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