Southern Pizza, Inc.: The Case Of An Innovative Franchisee

Abstract

Consuming more than 350 slices per second, Americans have made pizza one of their favorite fast foods. It is a rare town that does not boast at least one pizza outlet. Indeed, pizza can be purchased in bowling alleys and service stations, at sporting events, in theaters, as well as at national and local pizza restaurants located throughout the United States. This paper presents case material on a major pizza franchisee, its operations and its goals. Material presented can be useful in teaching marketing strategy.