Influencing the Mechanism of Tourists’ Choice of Green Transportation Modes—A Case Study of Beijing, China

Abstract

This paper discusses the mechanism of tourists choosing green transportation means. Based on relevant research, this paper first constructed the concept of green transportation for tourist destinations. Then, based on the two theories of tourists’ environmental responsibility behavior—the theory of planned behavior and the theory of norm activation, combined with the characteristics of tourists’ demand for transportation in tourist destinations—a model aimed at influencing the mechanism of tourists’ choice of green transportation was constructed. Two tools, SPSS24.0 and AMOS23.0, were chosen for data analysis to provide policy suggestions for the destination to promote the guide for choosing green transportation means and providing tourists with more satisfactory transportation.