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Customer Loyalty in European Banking

  • Ozimek J
Journal of Database Marketing & Customer Strategy Management (2003) 11(1) 91-92
DOI: 10.1057/palgrave.dbm.3240209
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Abstract

Comments on the report "Customer Loyalty in European Banking," released by Datamonitor. Countries that were surveyed; Drivers of customer disloyalty; Ways to replace loyalty.

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APA

Ozimek, J. (2003). Customer Loyalty in European Banking. Journal of Database Marketing & Customer Strategy Management, 11(1), 91–92. https://doi.org/10.1057/palgrave.dbm.3240209

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