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Assessing the Impact of Generative Artificial Intelligence on Customer Engagement in Business-to-Customer Scenarios

  • Kim J
  • Choi G
Asia-pacific Journal of Convergent Research Interchange (2024) 10(2) 89-104
DOI: 10.47116/apjcri.2024.02.09
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Abstract

… customer engagement narratives. This research aimed to provide an in-depth analysis to illuminate strategies for B2C organizations to enhance customer engagement … -facing products …

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APA

Kim, J., & Choi, G. (2024). Assessing the Impact of Generative Artificial Intelligence on Customer Engagement in Business-to-Customer Scenarios. Asia-Pacific Journal of Convergent Research Interchange, 10(2), 89–104. https://doi.org/10.47116/apjcri.2024.02.09

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