Kinerja Keuangan Berbasis Konsep BSC (Balance Scorecard) Berdasarkan Prespektif Financial

Abstract

The purpose of this research is to understand how the Balanced Scorecard is implemented as an alternative performance measurement for companies using a qualitative descriptive approach. Data analysis based on the Balanced Scorecard concept serves as a guide for researchers to elaborate on information at Bank 9 Jambi, indicating performance measurement based on three perspectives: financial perspective, customer perspective, and internal business perspective. The results of this research provide information on the performance measurement of Bank 9 Jambi using the Balanced Scorecard method for the period 2017-2019. Researchers can draw conclusions regarding the performance measurement of the company using the Balanced Scorecard method at PT. Bank 9 Jambi, considering the financial perspective of PT. Bank 9 Jambi appears to be good. From the customer perspective, the performance of PT. Bank 9 Jambi seems satisfactory. The internal business process perspective suggests that continuous development is needed for PT. Bank 9 Jambi.