Operations and Market Analysis of Travel Agencies: An Empirical Study on Two Travel Agencies of Bangladesh

Abstract

In last one decade, the number of people using airline has increased in great number. Different international airlines use Bangladesh as a hub to take passenger. The aim of the paper is to examine the business process of travel agent. To know in which area or location passengers are traveling, percentage of domestic flights and international flights, Number of transit ticket and direct ticket, type of buyer and characteristics of passengers traveling on these international flights. The main target is to show how travel agents are working in Bangladesh. This paper provides empirical study, collected data from field. In this paper, we are going to see the operations and market analysis of these two travel agencies. The result reveals that the main customers of travel agents are tourists and specially, mid-level tourists. Most of the people take return tickets and in economy class. This travel agencies offer different package to customers according their choice and need. In this study we also found the socio- Demographic Characteristic of customers, their gender, occupation, type of buyer etc.