Strategi dan Kebijakan Manajemen dalam Pengawasan Produk Persediaan di PT. XYZ Indonesia

Abstract

PT. XYZ Indonesia has more than 6,000 product items, and almost 70% of products are imported from many XYZ CO branches in various countries in the world. Currently experiencing problems with increasing product inventory. The main reason is allegedly the wrong business and marketing strategies applied. The research objectives focus on: 1). Look for factors causing an increase in inventory. 2). Determine a strategy so that the ideal inventory in order to prevent the Non-Working Inventory (NWI) in the future? This research method uses a SWOT analysis which is then linked to C&E analysis or fishbone diagrams and then uses the Porter Generic Business Strategy and the BCG Matrix (Boston Consulting Group Matrix). Conclusion: 1). There are 3 factors that have caused an increase in product inventory in the last 2 years. 2). steps needed by PT. XYZ Indonesia in fixing the problem consists of Improving marketing strategies that are less focused and inappropriate, Building Partnerships and network expansion by involving other relevant departments such as Legal, Supply Chain and Coaching is needed because the coaching program will have two-way interactions and specific topics and focus on solving problems. Keywords: