IMPACT OF SOCIAL MEDIA ON STUDENTS' ACADEMIC PERFORMANCE AT UNDERGRADUATE LEVEL IN ISLAMIC SOCIETY

Abstract

Computer-based technology called social media with the result that enables customers to communicate via online forums and exchange knowledge, concepts, and viewpoints. The most frequent users of social platforms are juveniles. This paper involves the impact of social media on academic performance in Islamic society, in Punjab, Pakistan. Data was collected from students of Riphah International University, Faisalabad. A structured examination was used to collect primary data. The finding demonstrates a consequential association between social media and academic performance. Social media has both positive and negative impacts on students’ academic performance. Some social networking sites are useful for academic purposes. By excessive use of social platforms, pupils don’t focus on their studies and spend the majority of their time online.