The ethnography in design

  • Bichard J
  • Gheerawo R
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Abstract

By targeting the needs of groups who are marginalised by conventional design practices, Inclusive Design links to wider social narratives concerning an inclusive society. More importantly it is now recognised by governments as a force of social equality as well as a driver of social innovation for communities, business and industry.

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Bichard, J.-A., & Gheerawo, R. (2011). The ethnography in design. In Design Anthropology (pp. 45–55). Springer Vienna. https://doi.org/10.1007/978-3-7091-0234-3_4

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