Research on Supply Chain Management Countermeasures for Fresh Agricultural Products

Abstract

Due to the rapid growth of China's economy and the popularization of the Internet, Online platforms are becoming increasingly popular for consumers to purchase products, online shopping platforms can provide consumers with a richer range of products and cheaper prices, and therefore favored by consumers. Fresh products, which are considered a special type of consumer goods, are subject to more restrictions on transportation and sales due to their characteristics, which solves the development dilemma of fresh products. In the face of this situation, this article mainly analyzes the problems of the cold chain logistics service system of fresh agricultural products in the context of e-commerce and puts forward the corresponding countermeasures on the basis of which, provides suggestions and guidelines for the development of the relevant logistics and fresh food industry, and then better promote the healthy and sustainable development of fresh agricultural products cold chain logistics under the background of e-commerce.