Biometrics in online media: An anti-crisis paradigm shift.

Abstract

Online media is currently grappling with a crisis characterized by diminishing trust, the widespread dissemination of misinformation, and the alarming proliferation of fake news and experiences. The aim of the study – to delve into the challenges plaguing the digital media landscape and to propose the adoption of biometric technology as a potential solution. Biometrics, as a cutting-edge technology, encompasses the intricate process of quantifying and statistically assessing the unique physical and behavioral characteristics that distinguish individuals from one another. Its multifaceted potential extends far beyond mere identification. It is established that biometrics excels in the vital realms of identity verification, content authentication, and countering malicious activities like bots and Sybil attacks. Furthermore, it is applicable for tailoring personalized user experiences, thus offering a comprehensive solution to address the pressing challenges faced by online media today. The usage of these capabilities, makes biometrics a distinctive and promising avenue to not only restore trust but also combat the pervasive issue of misinformation, ultimately fostering a secure and resilient online media ecosystem.