Impact of export plant products in branding of the country

Abstract

According to the Anholt Nation Brands Index, which shows maps of the individuals responses to their perception along different dimensions in one index number, one dimension of the Anholt's hexagon is and export regarding customer's perceptions and stereotypes about the products from that country. [...]another new definition of marketing points to the brand, to positioning as well as to differentiation, since building the brand is the key.2 The American Marketing Association (AMA) defines brand as a "name, term, design, symbol or any other features that identifies one seller's good or service as distinct from those of other sellers", that is, a combination of characteristics intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.3 In the last few years there has been a change from place marketing to place branding. First of all, the global market is the interest of every country to be more competitive and to present itself as a good environment for economic growth. According to Padel, S., & Foster, C., (2005) most consumers associate organic at first with vegetables and fruit as well as with a healthy diet.