Stakeholder-Management im Netzwerk politischer Kommunikation: Forschung für ein integriertes Führungsmodell im öffentlichen Sektor

Abstract

The conditions for the management of relations between public organizations and their stakeholders have changed profoundly in recent decades. Within the framework of the communicatively constituted „world society“ and its public governance, network communication has become a key factor for future success in stakeholder management. However, practical procedures do not keep up with these challenges. Features of transdisciplinary research could be used to develop an integrated management model for the field.