Abstract
Multisided platforms (MSPs) have recently drawn considerable research attention, as the influence of platforms is increasingly relevant across a wide array of industries. However, despite theoretical and empirical advances spanning multiple disciplines, several core questions remain about MSPs. This article offers novel insights around platform business models, platform scale and scope, characteristics of platform “sides,” and the role of technology in platform evolution. We hope that these insights provide a useful framework for integrating and advancing various perspectives on the emergence and management of MSPs.
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CITATION STYLE
McIntyre, D., Srinivasan, A., Afuah, A., Gawer, A., & Kretschmer, T. (2021). Multisided platforms as new organizational forms. Academy of Management Perspectives, 35(4), 566–583. https://doi.org/10.5465/amp.2018.0018
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