Analisis Konsumsi Simbolis Sebagai Variabel Moderator Antara Pengaruh Halal Lifestyle Terhadap Minat Pembelian Produk Perbankan Syariahh

Abstract

Indonesia's population is 267 million people with 87% of the population being Muslim and the largest in the world. However, the growth of Islamic banking in Indonesia is still far behind that of Malaysia. The total assets of Indonesian Islamic banking are US$ 82 billion while the total assets of Malaysian Islamic banking are US$ 491 billion. The purpose of this study was to determine the effect of halal lifestyle on the intention to purchase Islamic banking products and symbolic consumption as a moderator variable between Halal Lifestyle and Interest in Purchasing Islamic Banking Products. This research is a type of quantitative research, a linear regression analysis model using the Moderating Regression Analysis (MRA) method. This method is carried out to add the multiplication variable between the independent variables and the moderating variable. The research respondents were 100 Islamic banking customers domiciled in DI Yogyakarta. The results of the research analysis show that the halal lifestyle variable on purchase intention has an r-square value of 0.252, a t-count value of 5.742 > 1.664 t-table, and a significant probability value of 0.000 <0.05. The influence of halal lifestyle is 25.2% partially and significantly to the variable interest in purchasing Islamic banking products. The symbolic consumption variable can act as a moderator and strengthen the influence of halal lifestyle on the intention to purchase Islamic banking pro