CUSTOMERS’ SATISFACTION TOWARDS RELIANCE JIO SIM WITH SPECIALREFERENCE TO DHARMAPURI DISTRICT

Abstract

The entitled "Customer satisfaction towards Reliance Jio sim with special reference to Dharmapuri District" is carried out with an objective to determine the customer satisfaction on Reliance Jio sim services in Dharmapuri district and to find out the customers satisfaction towards using the services. Data were collected by survey method through structured questionnaire with both opened and closed ended questions. For distribution of questionnaire to the customers random sampling method was used to select the customers and the survey was taken among those selected users. After collecting the data from the respondents it was analyzed using Simple Percentage, Chi-Square Tests and F-test. In the era of information explosion, people are to be provided with quick and timely access to information. Indian Telecom industry is one of the fastest growing telecom markets in the world. In telecom industry, service providers are the main drivers; whereas equipment manufacturers are witnessing growth. The present study carried out with 468 users of Reliance Jio.