Development strategy of young agricultural entrepreneurs

Abstract

The agricultural sector is currently experiencing various problems such as the decreasing number of farm workers, the lack of interest of the young generation in the agricultural sector, and fewer agricultural jobs. Therefore, concrete efforts and policies are needed to overcome it. One of the efforts and policies undertaken by the government is to provide entrepreneurship education to the younger generation through the "Penumbuhan Wirausahawan Muda Pertanian (PWMP)"[Growth of Young Agricultural Entrepreneurs] Program. Entrepreneur development requires a strategy to facilitate success. The purpose of this research is to formulate a development strategy for young agricultural entrepreneurs. Data sources are PWMP participants in the provinces of Aceh, North Sumatra, West Sumatra, Jambi, South Sumatra, and Bengkulu. The data analysis method used is the SWOT analysis. The results of the research resulted in the formulation of strategies in the development of young agricultural entrepreneurs, namely by implementing aggressive strategies; 1) increasing the ease of access to capital assistance and financial stimuli by involving the banking sector; 2) creating several agro-tourism areas; 3) increasing the ease of access to information on business opportunities and business promotion; and 4) improving facilities for promotional events and awarding entrepreneurial achievements.