The phenomenon of fifty shades of grey: The role of sexual satisfaction and motivation

Abstract

In recent years we have been able to observe the phenomenon of Fifty Shades of Grey. This poses questions about why the primary, female target audience liked the book. In the presented study we asked what aspects of the book attract female attention, what they despise and how the book assessment relates to sexual satisfaction or motivation. 217 respondents participated in the study. The variables analysed in the study included book assessment, sexual motivations, satisfaction and other features characterising individual sexuality. A positive assessment was negatively correlated withthe respondents’ emotional satisfaction. The respondents who read similar books assessed Fifty Shades of Grey higher and reported lower emotional satisfaction compared to those who did not read such books.