Bandung City Image as A Halal Tourism Destination

Abstract

This research aimed to analyze tourist perception towards image of Bandung City as one of halal tourism destinations in Indonesia. It measured some factors including food, accommodation, attraction and local people. The research method used was quantitative research design. In data collection, the research used questioners. The subjects of the research covered 200 tourists who travelled to Bandung. The result of the research showed that the majority of the tourists perceived halal label to be important so it is their priority to dine in, in a restaurant with halal certificate. Most of the accommodations and attractions had already provided an appropriate worship place although the worship equipment was still limited and sometime it was poorly maintained. Most tourists were expected to get a clear prayer notification on the site and a clear signage to the worship place. They felt convenience to interact with Muslim local people without feeling harsh. It is important for the government, especially office of culture and tourism to educate people on what the true definition of halal tourism is since there were still misconception perceptions among tourists and local people themselves