Abstract
The purpose of this study was to determine the effect of electronic word of mouth and sales promotion on brand switching with brand image as an intervening variable at the ERHA Beauty Clinic in Samarinda City. The study was conducted using 115 respondents. The analysis …
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CITATION STYLE
APA
Evalianitha Randabunga, Priskila, Hudayah, S., & Indriastuti, H. (2021). The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City. Saudi Journal of Business and Management Studies, 6(4), 102–113. https://doi.org/10.36348/sjbms.2021.v06i04.001
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