Improving The Competitiveness of Small and Medium Micro Economies through Digital Marketing in the Global Market

Abstract

This study focuses on how digital marketing helps SMEs compete more effectively in world markets. The purpose of this the study is to describe the role of digital marketing in increasing the income of MSME actors. so as to optimize business opportunities by utilizing digital technology in such a way as to lead to the realization of the technopreneurship needed to be globally competitive. The research model used refers to qualitative descriptive stories based on case studies made on general topics in society where there are problems in SME digital marketing. According to the findings, marketing still problems accounts for 35% of all problems, and many MSMEs still use traditional marketing, which makes their  not optimal income. Because of this, we have succeeded in bringing a more sophisticated and well-developed business management to the world market through the use of digital marketing. Therefore, this activity will be able to boost knowledge and through increasing the capacity of MSME actors, the economy can reach a higher levels of progress.