FACTORS AFFECTING THE ADOPTION OF FINTECH: A STUDY BASED ON THE FINANCIAL INSTITUTIONS IN BANGLADESH

Abstract

Financial technology (Fintech) refers to software and other modern techno- logies to provide automated and improved financial services. We surveyed to examine the factors influencing the adoption of Fintech in the financial institutions of Bangla- desh with the help of the Unified Theory of Acceptance and Use of Technology (UTAUT) model and selected eight influencing factors. Before collecting data, a well-structured face-to-face survey was arranged. Structural Equation Modeling (SEM) with Genera- lized Least Squares method has been used to analyze the primary data gathered from 265 employees. The results verified that effort expectancy, social influence, facilitating condition, perceived reliability, added value positively influence the behavior intention.