The Influence of Rewards and Work Motivation on the Performance of Allianz Insurance Agents in an Islamic Economic Perspective

Abstract

A B S T R A C TInsurance is critical need for the community to prepare for what happens inthe future such as critical illness, accidents, pension funds and death. Theinsurance company appreciates the contribution made by the agent by providingrewards, be it in the form of financial, non-financial as well as in the form of otherbenefits. Rewarding has a positive purpose, but the problem is that giving rewardshas the opposite effect. Agents who only focus on the rewards they can get andonly give importance to this allows agents to tend to focus on the result withoutpaying attention to the behaviour and processes in it. This study aims todetermine the effect of reward and work motivation on agent performance in theLampung branch of Allianz Life Indonesia insurance. This research is anobservational study where primary data is obtained from interviews andquestionnaires, and secondary data is obtained from documentation data. Thepopulation in this study were 30 insurance agents, with consecutive samplingtechnique—data obtained by using a questionnaire to 30 agents. Interviews wereconducted with the Head of Agency and Business partners. Based on the resultsof this study, that reward has a significant effect on the performance of theinsurance agent Allianz and work motivation has a significant effect on theperformance of the insurance agent Allianz. Based on the principles of shari'ah,the principle of ta'awun (help each other), that is, insurance participants helpeach other (ta'awun) by collecting a grant called tabarru'.