Impact of Covid-19 on Entrepreneurial Motivations: A Multiple Case Study

Abstract

This study aims to analyse the impact of Covid-19 on entrepreneurs’ motivations in the context of a pandemic crisis. We opted for a qualitative methodological approach using a multiple case study of entrepreneurs who already had activities and used entrepreneurial attitudes to adapt to this new pandemic reality. The data collection instrument was the semi-structured interview, followed by a content analysis process. The results show that two-thirds of the analysed cases reveal that business creation resulted directly from the impact of the Covid-19 pandemic and that the primary motivations for business creation are financial reasons. This new reality is still very recent, and it is a story that is being told, and it is essential to constantly adapt and study the events and their consequences. In this way, in the current panorama, studies on this topic are still scarce and should be investigated and completed in the evolution of the pandemic crisis itself, of which we still do not know the end. One thing is sure; these studies are essential to cope with the crisis that, to a greater or lesser extent, will undoubtedly continue to be part of the history of human societies.