Young African Americans’ Communication with Family Members About COVID-19: Impact on Vaccination Intention and Implications for Health Communication Interventions

Abstract

Communication with family members about the COVID-19 vaccine may play an important role in vaccination decisions, especially among young people. This study examined the association between family communication about the COVID-19 vaccine and vaccination intention. Participants were Black/African Americans aged 18–30 years (N = 312) recruited through an online survey in June 2020. We assessed family communication, vaccine attitudes, perceived norms, outcome expectancies, and vaccination intention. More than half (62%) of the participants had talked to family members about the vaccine. Females were more likely than males to have engaged in family communication (63% vs. 59%) (p. >.05). Family communication, injunctive norms, and descriptive norms were significantly (p.