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Motive and Context

  • Jonker J
  • Faber N
Springer International Publishing, (2021), 37-46
DOI: 10.1007/978-3-030-78157-6_3
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Abstract

In this chapter, we will address the motive to start developing a business model and the context in which you are doing so. It is important to use this first building block of the Business Model Template (BMT) to carefully look for the social and ecological...

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Jonker, J., & Faber, N. (2021). Motive and Context. In Organizing for Sustainability (pp. 37–46). Springer International Publishing. https://doi.org/10.1007/978-3-030-78157-6_3

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