Digital wellness services’ servicescape for young elderly

Abstract

Digital devices reshape the servicescape of wellness, helping people, e.g. young elderly, to benefit from digital wellness services (henceforth DWSs) provided in a digital servicescape. This paper builds on five prior studies and explores: (i) what requirements young elderly have, in order to benefit from DWSs, and (ii) what service providers should consider, and pay regard to, when they develop and offer DWSs to young elderly. Hence, this paper argues for DWSs to be subsets of a digital servicescape. This research developed a model for how different parties, e.g. young elderly, their friends and relatives, developers, providers, but also the society per se, could gain from the DWSs. The DWSs create opportunities for a win-win-win situation. Important for the young elderly are motivation, trust, and credibility. Important for developers and providers are to motivate the users, to create trustworthiness, to provide user guidance, and to develop through co-creation.