Survey analysis on tourist satisfaction in Jiuzhai Valley

Abstract

On the basis of empirical study on the characteristics of Jiuzhai Valley and tourist satisfaction, sample data which can reflect tourist satisfaction is obtained through questionnaires. With the help of SPSS 16.0, the data is processed and analyzed, and the result indicates that among all the factors that influent tourist satisfaction, satisfaction in varied dimensions differed greatly and each factor’s correspondent satisfaction in each dimension differed distinctively as well. Specifically, satisfaction of the scenic spot’s environment, infrastructure, management and service are higher than that of tourist scale, accommodation and catering. Correlation analysis and one-way ANOVA are adopted to analyze the aspects with low tourist satisfaction and put forward workable proposals.