Emotional Influences on Individual Decision-Making: A Comprehensive Literature Review

Abstract

Decision-making occurs in our everyday life, and emotions accompany us the first day we are born. While a majority of individuals hold the belief that their decisions emerge from a succession of rational contemplations, they often overlook the profound influence their emotions have over their choices. This literature review integrates prior research in order to examine the intricate correlation between emotions and individual decision-making. The scope of this paper extends to examining the effects of both positive and negative emotions on decision-making, shedding light on strategies to manage emotions, and scrutinizing the practical ramifications of emotions on decisions in a variety of scenarios, including the burgeoning realm of artificial intelligence. This review ventures to bridge the gap between theoretical understanding and real-world applicability, shedding light on the myriad ways emotions are entwined with the decisions we make, thus offering a holistic insight into human behavior and artificial intelligence. Through a well-rounded analysis, this paper paves the way for further scholarly inquiry and practical advancements in understanding the symbiotic relationship between emotions and decision-making.