FAKTOR-FAKTOR MOTIVASIONAL DAN PENGARUHNYA TERHADAP LOYALITAS ANGGOTA OSIS

Abstract

This study aims to determine the factors of motivation and influence on the loyalty of OSIS members in SMAN Malang city. This study used a quantitative approach with a correlational multivariate design. The results showed that: (1) motivation factors are physiological, security, social, appreciation, and self-actualization; (2) loyalty factors of membership and duties; (3) physiological needs in the high category, high security needs in categories, high social needs in categories, the need for awards in the medium category, and self-actualization needs in the high category, (4) membership in the moderate category, and tasks in the high category; (5) there is influence of motivation to loyalty; simultaneously there is the influence of motivation factors on membership factors, partially motivation factors that affect the membership factor is the need for appreciation and self-actualization needs, simultaneously there is the influence of factors of motivation on the task factor, partially motivation factors that affect the task factor are social needs, reward needs, and self-actualization needs.