Youtuber kids and the practice of the communication right

Abstract

This article aims to discuss the child’s place of speech and expression on YouTube, considering their digital rights to protection, provision, and participation. Based on the playlist “Rico vs Pobre” (rich vs. poor), the study conducts a critical discourse analysis of five videos. The exercise of the right to participate, in a network guided by market logic and the pressure for public recognition, brings some compromises to the rights to protection and provision through the encouragement of consumerism, rivalry among children, and lack of social awareness.