Analysis of digital transformation of furniture market in the context of big data application

Abstract

The whole furniture industry customization boom creates more and more significant demand for digitalization, and the impact of the epidemic on the furniture industry has further made many furniture companies realize the importance of industry digitalization. And in order to achieve the digital transformation of furniture enterprises, the collection and application of big data is the key: through the collection and use of customer and equipment data, you can achieve optimization of the supply chain in the furniture industry to reduce the inventory of raw materials and finished products; to achieve digital design and production intelligence to improve production efficiency and material utilization; to analyze the target customer groups and improve marketing strategies to attract more customers and increase turnover. In recent years, many scholars have also provided ideas on specific approaches to digital transformation in the furniture industry. This paper uses the literature review method and summary induction method to summarize the role that big data can play in the digital transformation of the furniture industry from three aspects: furniture production supply chain, furniture design digitalization and manufacturing digitalization, and furniture marketing.