Journal Article

Your Ad Here: The Cool Sell of Guerrilla Marketing. MichaelSerazio. New York: New York University Press, 2013. 227 pp. $22.00 paper.

  • Greenwell D
The Journal of Popular Culture (2013) 46(6) 1356-1358
DOI: 10.1111/jpcu.12095
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Greenwell, D. M. (2013). Your Ad Here: The Cool Sell of Guerrilla Marketing. MichaelSerazio. New York: New York University Press, 2013. 227 pp. $22.00 paper. The Journal of Popular Culture, 46(6), 1356–1358. https://doi.org/10.1111/jpcu.12095

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