Open innovation communication: Improving strategy implementation in the public sector

Abstract

When Jørgen Knudstorp took over as CEO of the LEGO group in 2004, the toy company was in a state of decline.1 A lack of innovation and loss of market position led to the group posting their first loss in 1998. LEGO had lost sight of the needs of their customers. “We were not making toys that were sufficiently interesting to children. We failed to innovate enough,” commented executive vice-president of the group Mads Nipper (The Telegraph, 2009).