MOBILE GAMES MARKET TRENDS IN CONTEXT OF EXPERIENCE ECONOMY

Abstract

Mobile games are one of the most rapidly growing markets in the entertainment industry. The modern mobile games sector provides customers with goods that cover all the fields of experience and can be considered as a product of the Experience Economy. Our study is aimed at identifying trends and factors in the development of the computer and mobile games market as a sector of the entertainment industry. The main stages of its evolution were examined. These stages are determined on the one hand, by the development of technical devices, on the other hand, by customer demand for impressions and experience. The main factors that ensured the promotion of game technologies and the market success of game developers and producers of game equipment were identified.