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Influence of Product, Price and Promotion on Purchase Decision of Toyota Agya Car with Brand Image as Intervening Variables in Padang City

  • Zubarjan R
  • Idris
Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020) (2021) 179
DOI: 10.2991/aebmr.k.210616.100
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Abstract

This study aims to determine the effect of products, prices and promotions on purchasing decisions for Toyota Agya cars with brand image as an intervening variable in the city of Padang. This study used a survey approach using a questionnaire to collect data from …

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Zubarjan, R., & Idris. (2021). Influence of Product, Price and Promotion on Purchase Decision of Toyota Agya Car with Brand Image as Intervening Variables in Padang City. In Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020) (Vol. 179). Atlantis Press. https://doi.org/10.2991/aebmr.k.210616.100

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