Implementation of low-end disruptive innovation based on OTSM-TRIZ

Abstract

Low-end disruptive innovation has its own unique characteristics to develop product for simplicity, less cost and ease of use with maintained reliability and efficiency of the existing product. Disadvantaged enterprises can use it to attract a large number of low-end users with small investment to explore the new market. At present, the process of the low-end disruptive innovation based on classical TRIZ lacks quantitative solutions of multiple contradictions. In this research, combined with the analytic hierarchy process and Floyd-Warshall algorithm, a quantitative model of the low-end disruptive innovation is proposed based on the OTSM-TRIZ model. The proposed method is verified by an innovative case of tire breaker.