Journal ArticleOPEN ACCESS

The Impact of Market Knowledge Acquisition on Product Innovation Performance in Small and Medium Scale Enterprises

  • Gligah B
  • Zaidin N
  • Okyere-Kwakye E
International Journal of Academic Research in Business and Social Sciences (2021) 11(10)
DOI: 10.6007/ijarbss/v11-i10/10916
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Abstract

… This demonstrates to have never been done before, particularly the in Ghanaian manufacturing SMEs. Second, the absorptive capacity measurements used and evaluated in this study …

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APA

Gligah, B. K., Zaidin, N., & Okyere-Kwakye, E. (2021). The Impact of Market Knowledge Acquisition on Product Innovation Performance in Small and Medium Scale Enterprises. International Journal of Academic Research in Business and Social Sciences, 11(10). https://doi.org/10.6007/ijarbss/v11-i10/10916

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